Glossary of Terms

Retargeting Top-of-Funnel

Definition

Retargeting Top-of-Funnel refers to the strategic re-engagement of potential borrowers who have expressed interest in a loan but haven’t completed their application. This approach leverages AI-driven behavioral insights, automated follow-ups, and personalized messaging to bring applicants back into the lending pipeline.

Unlike generic marketing efforts, retargeting focuses on high-intent leads—borrowers who started but abandoned the loan process—maximizing conversion rates and lender profitability.

Why is it important to SBA Lending

Many small businesses begin SBA loan applications but fail to complete them due to confusion, lack of documentation, or long approval times. Without retargeting, these potential borrowers are lost opportunities for lenders.

Retargeting Top-of-Funnel solves this by:
-Recovering abandoned applications: Uses automated reminders and AI-driven engagement strategies.
-Personalizing follow-ups: Delivers tailored messaging based on borrower behavior and loan status.
-Boosting loan conversions: Keeps applicants engaged and motivated to complete their applications.
-Optimizing marketing spend: Focuses resources on the most promising, high-intent leads.

What role does Parlay Play

Parlay’s AI-powered retargeting engine helps lenders:
-Identify high-intent applicants: Uses behavioral analytics to track borrower engagement.
-Automate smart follow-ups: Sends personalized email/SMS reminders to bring applicants back.
-Provide real-time application support: Offers guided assistance to overcome borrower challenges.
-Increase loan completion rates: Reduces drop-offs and improves overall lender ROI.

Retargeting Top-of-Funnel turns lost loan opportunities into approved borrowers. Parlay’s AI-driven approach ensures higher conversion rates, increased SBA loan approvals, and better borrower engagement.