Glossary of Terms

Post-Decision Applicant Nurturing

Definition

Post-Decision Applicant Nurturing is the process of continuing borrower engagement after a loan decision—whether approved or denied—by providing personalized insights, additional financial resources, and future lending opportunities.

Why is it important to SBA Lending

Lenders often focus solely on the loan decision itself, but ongoing engagement is critical to:
-Encouraging approved borrowers to leverage additional financial products.
-Helping declined applicants improve and reapply successfully.
-Strengthening long-term borrower relationships to increase customer lifetime value.

Without Post-Decision Nurturing, lenders may lose potential future customers, while borrowers may feel abandoned and seek financing elsewhere.

What role does Parlay Play

Parlay’s Loan Intelligence System (LIS) enables lenders to:
-Offer AI-driven financial coaching to declined applicants for future approval.
-Provide tailored cross-sell recommendations to approved borrowers.
-Use automated re-engagement campaigns to encourage follow-up applications.

By implementing Post-Decision Applicant Nurturing, Parlay helps lenders increase borrower retention, maximize lifetime value, and create a more inclusive lending ecosystem.