Glossary of Terms

Cross-Selling Insights

Definition

Data-driven recommendations that identify additional financial products or services a borrower may need based on their business profile, loan application, and financial behavior. These insights help lenders offer complementary products, increasing borrower engagement and revenue potential.

Why is it important to SBA Lending

For community banks and credit unions, maximizing the value of each borrower relationship is essential. Many small business owners applying for SBA loans also require other financial solutions, such as:
-Business checking accounts for managing funds
-Working capital lines of credit for operational expenses
-Equipment financing to support growth

Without automated cross-selling insights, lenders rely on manual analysis, leading to missed opportunities and inefficient sales strategies. By integrating AI-driven cross-selling recommendations, lenders can enhance customer retention, improve borrower financial health, and boost loan profitability.

What role does Parlay Play

Parlay’s Loan Intelligence System (LIS) leverages machine learning and behavioral analytics to surface highly targeted cross-sell opportunities. Key benefits include:

-Personalized product recommendations based on borrower data and lending history.
-Automated insights that identify when a business is likely to need additional financial services.
-Increased revenue by helping lenders maximize borrower lifetime value through tailored offerings.

By embedding Cross-Selling Insights into the lending process, Parlay ensures that lenders can provide value-added financial solutions while deepening borrower relationships and increasing profitability.